Course Description

In today’s digital-first world, businesses are increasingly leveraging online platforms to reach and engage customers effectively. The Digital Marketing Training Program is designed to equip learners with the essential skills and strategies required to build, manage, and optimize digital marketing campaigns across multiple channels.

This course blends creativity, analytics, and technology, helping participants understand the dynamics of online consumer behavior, branding, and performance marketing. The program provides a comprehensive overview of digital marketing fundamentals — from building a strong online presence to executing data-driven marketing strategies. Participants will explore key domains such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Web Analytics.

The course also introduces learners to marketing automation, influencer marketing, and AI-driven digital campaigns, with hands-on experience using industry tools like Google Ads, Google Analytics, Canva, Meta Business Suite, and HubSpot. Through live projects and simulations, participants gain practical insights into designing and managing impactful digital marketing strategies for real-world brands.